In the beginning Ficticities was envisioned as a collaborative laboratory for exploring postcapitalist alternatives to publishing and distributing fictional texts. I intended to tap into writers’ perspectives and preferences about publishing via a series of surveys and discussions. To lure potential survey respondents to the website I posted excerpts from online short stories, anticipating that the stories’ authors would google themselves, click onto my post citing their work, and fill out the latest survey while they were here. However, very few of the cited authors ever showed up here, suggesting that few of them google themselves. So I tried an alternative, more intensive lure. Not only did I post excerpts from short fictional texts; I actively engaged those texts with texts of my own. I didn’t passively expect the stories’ authors to find my posts via google; instead I actively sought the authors out, notifying them of my posts interacting with their work. The tactical question: would more authors be lured to Ficticities via this more proactive approach?
Over a 3-week interval I wrote 14 posts. In each post I interacted with a different work of short fiction, selected randomly from the most recent online issues of randomly selected literary magazines. I avoided reviewing the fictional pieces or rating them based on merit or personal taste, focusing instead on facets of the text that engaged me in some way. After publishing each post I attempted to contact the author of the short fiction on which the post was based, providing a link to the post.
I found something to write about in each of the randomly assigned short fictions. Typically I would find and read the story during the afternoon, then write the post the next morning. The posts averaged around 500 words in length.
I was able to contact 11 of the 14 short fiction authors, typically using Google to locate them on various online social media: websites/blogs, published emails, Twitter, Instagram. I couldn’t contact 3 authors: 1 has died, the other 2 have no readily identifiable online presence.
Of the 11 contacted authors, 5 responded with comments. Three commented here on Ficticities, while 2 others replied briefly on Twitter. One of the responding authors engaged with me in an ongoing online discussion about their story. Each author who responded to my post expressed enthusiasm for my having written about their stories; most also noted their surprise.
The 6 nonrespondents: did they not notice my contact message, or ignore it; how many of them clicked onto the relevant Ficticities post without making their presence known?
Each post was titled with the title of the relevant short story and the name of its author, thereby enhancing self-googling results by the authors. Within a couple of days each of the 14 posts appeared in Google searches. However, there was no evidence of authors finding their way to the relevant Ficticities post via self-googling.
Four of the posts generated quite a bit of reader traffic. Each was a post to which the author commented in reply to my contact; each had quite a number of people clicking in from Facebook. In all 4 instances the author wrote a Facebook post mentioning my Ficticities post, providing a link to it. While a number of the Facebook viewers left comments on the authors’ Facebook pages, none commented on the Ficticities post, clicked the “Like” button, or otherwise signaled their presence.
None of the 5 authors who commented in response to my posts about their stories went on to comment about any other Ficticities posts. I don’t know how many of those authors read any other posts here.
Reaching out online to authors I don’t know with observations about their writings was an effective means of engaging with them. Some authors, referencing my posts about their work in their own social media, expanded my outreach to a wider readership. As a stranger who took their writings seriously in my posts, I may have given the authors a rationale for encouraging people in their networks to read their works. In short, by my tooting their horns they may have felt more confident about tooting their own horns.
I didn’t make any effort to steer authors toward completing surveys. However, I suspect that this “bait and switch” maneuver wouldn’t have been very successful. The writers were interested especially in what I’d written about their own stories, and in letting their Facebook know about their stories and my observations about them. I saw no evidence of their engaging in posts about other authors’ stories, or about the broader agenda of the website. Some did click the “About” page, which describes that agenda in brief, but it seems more likely that they were trying to find out more about the identity of this stranger who, out of the blue, read and wrote about their stories.
Might the text-based contacts I established with these authors be leveraged into some other sort of collaborative endeavor? Would I want to continue writing these posts for their own sake? I’d like to explore those possibilities in subsequent posts.